Tutor feedback: KTA 3- Proposal draft

LO2 : Production schedule

Week 1 - 21/1/19

Week 2 - 28/1/19

















Week 3 - 4/2/19

Week 4 - 11/2/19

 Week 5 - 25/2/19

Week 6 - 4/3/19

Week 7 - 11/3/19

















Week 8 - 18/3/19

Week 9 - 25/3/19
















Week 10 - 15/4/19

 

Week 11- 22/4/19



















Week 12- 29/4/19

LO2: Gantt Chart

LO2: Photoshoot Plans

LO2: Questions for interview

Tell me a little bit about yourself?

What inspired you to open your own business?

What made you open the shop on chesterfield road?

Busiest days?

how did you come up with the name?

what advice would you give to someone thinking of starting a business?

Could you tell me some more about the events you hold here for the community?*

What next? Plans for the future?

LO2: Fonts, Graphics, House styles and colours

Connotations from the mood board

- Colours 

Overall colour wise I really like the majority of mastheads i have seen that the majority of the mastheads are using gender neutral colours e.g red, white, black, this being a key factor that i would like to incorporate into my mast head due to my magazine targeting both genders.

My favourite colour from the whole mood-board is the baby yellow of VIBE, the colour yellow is a very unusual masthead colour as its normally seen as too light and not eye-catching enough unlike e.g red however in this occasion the yellow makes the dark cover of the magazine really contrast, I think this cover has shown me that masthead has to correlate with the front cover.

- Fonts 

The majority of the fonts on my mood-board are in san serif, this being expected due to the gender neutral connotations and the easier visibility of writing form a distance however I did find that a lot of other magazines on my mood board, mostly food magazines, had serif font this font having connotations of professional and sophisticated. Serif font conventionally is used to target female audiences however on 'Forbes' masthead, a magazine notoriously for male audiences it has very strong serif font this I believe due to its academic connotations to the font and the magazine targeting very well educated audience e.g university professors, bankers.

Overall I think i will create my masthead with san serif font to make the magazine appear very modern and gender neutral and i'm not targeting specifically at a higher social grade unlike Forbes.

- House Style 

Most of the magazines have a very strong contrast between the masthead and front cover, i like this idea as its sophisticated however catches the audiences eye, taking inspiration from my mood board i will aim to have cool tones in the main portion of my front cover with a warm or bold title cover this overall will create a professional but eye-catching for the audience this is perfect due to my audience being 25-40 age wise this means that bright colours which would be used for younger children and teenagers would perhaps look childish and give an immature impression for the magazine

Positive aspects of this particular mastheads being the colour, I especially wanted to experiment with mastheads being shades of green, this being down to Sheffield being known to be one of the greenest city's in Sheffield and it having the biggest tree to person ration in Europe this statistic should be celebrated and seen as my magazine is representing Sheffield I wanted to look into my masthead and house style connoting aspects of Sheffield's personality. Along with the shade I chose to use a blocky san serif font this to connote modernity and not specifically target a specific gender, seen as I am targeting my audience on location rather than gender or age its important to not exclude any readers by visual styles.

I wanted to experiment with having the “the” in various places as I wanted to add elements of direction and demonstrate different aspects that my readers would have this demonstrating the diversity of the area my magazine will focus on, this will be a running theme throughout the magazine. I chose to just have this font in a orange colour, this to demonstrate the currentness and popularity of the business that I will be featuring, I wanted it to denote a hot temperature this backing the idea of the successfulness of the businesses.

I like this font the best so far, this being due to the relatability between the meaning of the masthead and the visual aspects, I like how the small dotted line would denote a bee trail this having many positive connotations for the audience to receive visually for example bees as animals are notoriously very hard working and have a huge sense of community this  I wanted to represent as I think it relates very well to my readers and the sense of community in the area I'm focusing on could be described with the metaphor of a beehive.

Carrying on with the beehive visual style I further added a dark lilac colour to the font, I wanted to add a different colour to make the font be more eye-catching to the audience and connote a happier atmosphere for the magazine as I think the black masthead above creates quite a simplistic masthead that doesn’t carry many connotations.

I do like the colour applied as I think once again it doesn’t connote a gender but does have connotations of calmness and serenity however do think that the dotted bee line isn't as obvious or contrasting in lighter colours like this one therefore if I am to keep the dotted beeline I think black is the best colour to accompany it to ensure the best contrast.

LO2: Visual Styles and themes moodboard

LO2: Annotated Visualisation diagrams

Front cover annotated visualisation diagrams

Contents annotated visualisation diagram

 Double page annotated visual diagram

LO2 : Risk assessment & recce forms

LO2: Legal and ethical

It is important to adhere to the below legal and ethical issues because if not the publication house could be fined, shut down and prison time may be given due to the severity
The following legal and ethical issues apply to magazines and newspapers

1. Obscene publications act

This act covers content that could be perceived as obscene, indecent or harmful to the reader, this could include images and text.
It is illegal to publish content that may negatively influence the readers.
Link to my magazine 
My audience is an 18-40 male and female audience who are 78% ABC1, they could be negatively influenced by drugs and alcohol therefore I would not have any adverts for any of these products along with not having any business featured that are inappropriate or offensive e.g I wouldn't feature any vape shops as this would be promoting an unhealthy lifestyle. 
Alongside this I would also not feature any negative stereotypes in my articles as this is a very negative opinion and wouldn't want to influence any of my target audience in a similar way e,g a sexist opinion of cooks in restaurants being only female 

2. Libel Law

Libel is to publish something that could negative or harmful to someone's reputation, this including defamatory or untrue content.
Link to my magazine 
Based on my genre of being a local magazine I will represent all businesses in a fair way, I will not lie or include defamatory information, even though my audience is older and are adults they are still impressionable, I will send my article to the interviewee before publishing the magazine to ensure he is happy with all the facts and perspectives.
I will ensure that all sources used are reliable e.g looking at Sheffield Council records.

3. Copyright

 Copyright gives the original creator the control of how their intellectual property is used, property is not to be used without permission. Intellectual property can vary from assets, ideas, images and text.
Link to my magazine 
For my magazine I will need to get location permission for the images, I am photographing my models in the featured coffee shop therefore I will need consent from the manager, alongside this I need to get permission to use the Create Coffee logo.
I will maintain permission through email in contacting the Create Coffee owner.
Alongside obvious copyright I will also need to blur our any clothing logos or food logos, due to my images being taken in a coffee shop I will need to be cautious not to include any food logos such as Coca-Cola or Starbucks.
Apart from these assets I will be creating every other aspect of the magazine therefore I wont need to gain permission.

4. Laws of contempt 

• Publishing anything that creates a substantial risk of seriously prejudicing "active" criminal proceedings. Proceedings are 'active' when a suspect is arrested

Publishing a bias story on an active case that would cause serious prejudice when theres no valid evidence.
It is a criminal offense to publish content that poses risk to justice proceedings, this prevents magazine from publishing anything too sensationalist about a criminal case.
If the publishing material affects the jury this is very serious and could lead to jail time.
Link to my magazine 

This article demonstrates the law contempt, it shows an article demonstrating a justice proceeding and therefore magazines or news outlets wouldn't be able to speak on the decision till after its been finished in a court of law.